Projects
MAMELODI GIN
Overview
Mamelodi Gin is a type of handcrafted gin infused with citrus, designed to commemorate the lively essence of Mamelodi, a township in South Africa. The distillation of spirits and the exploration of diverse recipes began as a hobby in the kitchen.
Services & Scope
Visual Design
Art Direction
Corporate Identity
Style Guide
Content Guidelines
Product Packaging
Photography
Challenge
Our challenge was to create a branding and packaging concept for Mamelodi Gin that captures the town's vibrant spirit and celebrates the craft of distilling spirits. The design should convey a sense of authenticity and premium quality while incorporating elements that reflect Mamelodi's unique culture and heritage. Additionally, the packaging should be visually appealing and stand out on store shelves while being practical and functional for storage and serving. We want the branding and packaging to resonate with our target audience, gin lovers who appreciate the history and passion behind each bottle, and tell a story of Mamelodi's history and the passion of the distillers who crafted the gin.
Our Approach
It's important to note that Mamelodi is derived from the Sesotho word "Mamelodihlong," which means "the sweet lullaby of the calf." In modern Sesotho, "Mamelodi" means "melody." This meaning is significant to the branding and packaging concept as it adds an extra layer of depth to the design, emphasizing the town's rich culture and heritage. By incorporating elements that reflect the town's unique melody, the design effectively captures the essence of Mamelodi, making the product more authentic and appealing to consumers who value cultural significance.
