Projects
GR SUPRA
Overview
The fifth generation Toyota Supra has tested the final sense of pure sport over the years offering excellence from precision and evoking emotions beyond a perfect score.
Services & Scope
UX Research & Strategy
3D Modeling
Instructional Design
Visual Design
Art Direction
Creative Direction
Photography
Front-end Development
Back-end Development
Challenge
Toyota South Africa, through Toyota Academy, develops online product training for Toyota Sales Professionals. The launch of the fifth generation Toyota GR Supra needed an exciting, interactive user experience.
Our Approach
While the visual aspect of the online experience is crucial, instructional design was necessary to ensure positive results. The Toyota GR Supra website is infallibly intuitive, with clear pathways towards learning outcomes.
