Projects
DARK CITI
Overview
Dark Citi is a restaurant and bar that pays homage to Alexandra Township's history and culture. It draws inspiration from the community's resilience during years of living without electricity. Dark Citi offers a unique dining experience that captures the essence of "Dark City" through its menu and ambiance.
Services & Scope
UX Research & Strategy
Experience Design
Visual Design
Art Direction
Corporate Identity
Style Guide
Content Guidelines
Product Packaging
Front-end Development
E-commerce
Back-end Development
Challenge
Our challenge was to develop a marketing campaign that effectively communicated Dark Citi's unique features and cultural significance while respecting the restaurant's brand vision and heritage. We had to appeal to a diverse group of customers and entice them to experience the history of Alexandra Township and the creative menu of Dark Citi. We also had to consider the historical and cultural significance of the Township and create a visually striking campaign that aligned with Dark Citi's brand vision and values. Additionally, we had to develop a user-centric website and mobile application with e-commerce functionality and design the brand identity, including a corporate identity and style guide, and create product packaging that reflected the restaurant's cultural significance and unique features.
Our Approach
We created a marketing campaign for Dark Citi that showcased its cultural significance and unique features to a diverse group of customers. Our approach involved thorough research and collaboration, developing a strategy aligned with the brand's values, creating visually striking campaigns, collaborating with local influencers and organizations, and developing a user-centric website and mobile application with e-commerce functionality, brand development, and product packaging design. Our approach was strategic, collaborative, and innovative while respecting the restaurant's brand vision and heritage.
